Fashion Week in London is a big event in the Capital and receives wide coverage from the media. This year there has also been a Fashion Week in SL London, sponsored by the real life London newspaper 'The Evening Standard', 'Virtually London (Lite)' and 'Platinum an 'in world' design store. http://platinuminsecondlife.blogspot.com/

SL London is the mirror image of the real London. Debs Regent, the owner of the sim, has painstakingly taken the trouble to copy each building as closely as she can to its original, and real life businesses are starting to open a virtual version of their own companies within SL London.

In my capacity as Editor for Virtually London (Lite) ( http://www.virtuallylondonlite.co.uk/), I have been covering the whole week of the virtual Fashion Week and I can only praise Debs and her London team for working so hard to pull it all off. The show has been a complete success with a full sim each day of the week. The designers have also set up a group of stalls opposite 'The Kensington' building, where the catwalk shows have been held. You can see the designers' merchandise and there are many free gifts to be had as well.

To open the show last Sunday, singer Mapoo Little performed for an hour and the audience loved her. The first designer company to take to the catwalk after Mapoo's performance was Platinum, with their great range of skins. Each show was 15 minutes long and Terry Lightfoot followed Platinum, with her beautiful Victorian outfits. Top designer Leezu Baxter was next with her classy dresses and Kirk Claymore (who together, with Maddox DuPont, own KMADD Enterprises) finally took to the stage with some models from his very own MADD Agency, who showed us a range of their own clothes styled by themselves.

The excitement has been the same every night, with people pouring into the sim to watch the shows, it's been very hard work for the team, but so rewarding. SL London is becoming the Capital of the Second Life grid, it has so much to offer, and you couldn't meet a nicer bunch of people who run it. As SL Fashion week comes to a close everyone can relax for a bit, but not for long, be sure the next event is being planned already, as there is never a dull moment in SL London.

Knightsbridge Region (101 163 22)