CNN iReport CNN iReport

Article Marketing & Copywriting Secret: How To Make Your Article TITLE Sell

October 10, 2008 | Vetting explained

Posted by:
blossom

  • Viewed 22 times
  • Shared 3 times
 
iReport —
Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It's a darn shame. When I review the behind-the-scenes traffic statistics on over 20,000 articles that have produced over 1 million monthly page views in my article marketing lab...ONE thing is clear: All articles are not created equal even when everything about them is identical except for the TITLE. The reason is probably not what you think. If you've been schooled on traditional copywriting, you know that in the offline world, the headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: Whether a human buys it or not. Read more

Comments

Log in to comment

iReport welcomes a lively discussion, so comments on iReports are not pre-screened before they post. See the iReport community guidelines for details about content that is not welcome on iReport.

What is iReport?

  • Share

    Tell a story, offer an opinion, say what's important to you.

  • Discuss

    Join the conversation on the day's big issues.

  • Be heard

    The best iReports get vetted and used on CNN platforms.

iReport is a user-generated section of CNN.com. The stories here come from users. CNN has vetted only the stories marked with the "CNN" badge. MORE...