People download the program Second Life (SL), create an avatar and after learning all the basic movements and technical stuff, quite often arrive at the SL mainland and ask 'What do I do now?' I have heard this said many times from avatars a day or two old who are wandering aimlessly around. Some never understand things and quit after a few days. Most people, before they join the virtual world, think it is a game with rules and targets, so it's no surprise that they are a little lost once they are 'in world'. I suppose that's why some of the 'gamers' who join turn their hand to griefing, as they expect a win or lose situation and have no social skills.

Many, however, soon realise that the beauty of SL is the social networking, allowing you to meet and talk to people from all over the world, and the possibilities to create an actual 'new life' career are endless. I have been fascinated by the way some people have actually combined SL with RL to make a business or show their skills at creativity in whatever form they specialise in.
One person who intrigues me, is avatar Cher Demonge. Cher is a very talented graphics artist in real life and shows all the talents of being an outstanding entrepreneur in SL. Therefore, I have been watching Cher's SL career develop with interest.
Cher is an absolute powerhouse of ideas, his artwork is unique and outstanding and SL has given him a chance to display his work in a way that real life has never done. He even has his own gallery to display his work. Cher first bought a small parcel of land to build a meeting place for all his friends, he jokingly called it 'Murray Rehab', using it as a place we could all use to get away from the griefers at Murray.
However, within weeks Cher had sold up and bought a large parcel of land at the 'Ministry of Media (35, 162, 21) Neon Nights Complex'. He soon installed a nightclub, 'Neon Nights', inviting people to dance there to earn Lindens, and within days he had expanded the whole of the area into a shopping precinct as well.
Because of his artistic skills, Cher designs his own products and builds them himself, anything from designer handbags (so lovely I bought one!) to household items and clothes. One of his main successes has been a range of designer kitchens, using vivid, strong colours, they would make an outstanding feature in any SL home.
I asked Cher how he started off, he said that he bought a piece of land to build on 'just to see what he could do'. He had opened a few businesses in real life, but they were secondary to being able to let his creativity run free, creating his own individual world, which you don't get to do in real life!
He admits that, like a lot of people in Second Life, he has got addicted to the building side of things. He said that he builds something and then thinks, 'I could build a gallery to show my art', then thinks about building something else as well. Cher says, because of this, he thinks his place will always be evolving. He is building rental properties at the moment, smart houses to rent out, and he says he would like to create his own 'Neon Nights Community'.
In real life Cher has created lots of pieces of artwork and has a graphics degree. However, his real life work doesn't really allow him to pursue his creative side, so Second Life gave him that opportunity, he has had lots of positive feedback from the other virtual residents 'in world' as well.
Cher says that he appears most of the time in Second Life as a girl avatar, although he is a real life guy. He says that he always used female characters in computer games and says he finds women very interesting and it's a 'different view' on the way people treat you. He told me that as he knows what it's like to be a boy in real life, being a girl SL gave him the opportunity to try something far removed from his real world. Well all I can say is that Cher's av puts mine to shame, as he has created a really glamerous looking girl, wearing all his own designs as well.
Just like real life, there is no such thing as a free lunch, and to set all this up, Cher has invested a little real life money into his Second Life adventure. But there is the crunch, if you are willing to invest a little, work hard and market your product successfully, the world may be your oyster in SL. The day you created your avatar, like a new baby, you came into the virtual world with nothing, accept the challenge and see how high you can climb!!!
Teleport to Cher's place at Ministry of Media (35, 162, 21) Neon Nights Complex and be inspired!