Welcome Back Veterans: National Campaign, featuring Tom Hanks, launches to support Iraq and...
Welcome Back Veterans: National Campaign, featuring Tom
Hanks, launches to support Iraq and Afghanistan Veterans.
Major League Baseball Charities, in partnership with The
Advertising Council, announced that they will launch a national
public service advertising (PSA) campaign entitled "Welcome Back
Veterans" on July 4th in baseball stadiums throughout the country.
The program is designed to raise awareness and encourage all
Americans to provide support for veterans who served in Iraq and
Afghanistan. The announcement was made at press conference at Major
League Baseball Offices in Manhattan.
The PSAs are the second phase of an Ad Council partnership
with MLB Charities on behalf of Iraq and Afghanistan veterans,
which kicked off in October with TV ads airing during the World
Series, and ads featuring Oscar Award Winner Tom Hanks. Iraq and
Afghanistan Veterans of America (IAVA) collaborated with MLB and
the Ad Council on the development of the campaign elements, as well
as recruiting many of the veterans featured in the PSAs.
To view Multimedia News Release, go to
http://www.prnewswire.com/mnr/adcouncil/33729/