ATLANTA (September 30, 2008) - NESTEA~®~, the brand with
more than 50
years of iced tea heritage, announced today its sponsorship
of Second Life's
Junkyard Blues live music venue. With over 14 million
subscribers worldwide, Second Life^®^
allows virtual "residents" to meet, socialize and do
business.
Through the sponsorship, the music stage at Junkyard Blues -
a popular live
music venue in Second Life showcasing Blues music - will be
named the "NESTEA
Live Music Stage at Junkyard Blues." NESTEA's
sponsorship will directly support the concert venue,
including the blues musicians
that perform there, and provide the brand an opportunity to
offer giveaways to
concert-goers. For example, a virtual cooler
will hold bottles of NESTEA on ice for Second Life
concert-goers, and NESTEA
will offer virtual t-shirts as giveaways.
"Like Second
Life residents, NESTEA has a passion for music, and we want
to support live
music in this dynamic virtual medium," said Andrea Freeman,
Director of the Tea
Portfolio for Coca-Cola North America. "Live
music can be revitalizing, just like the natural goodness and
refreshing taste
of NESTEA. Having a presence in the
virtual world is a fun and unique way to connect with
consumers like never before and introduce Second Lifers to
NESTEA."
Earlier this year, NESTEA launched new Green
Tea Citrus and Diet Green Tea Citrus products offering 50
percent more antioxidants than before. The brand also introduced
sleek new packaging with fresh, dynamic graphics that call
attention to the products' antioxidant content and
all-natural fruit flavors. These new graphics will be reflected
throughout the Junkyard Blues concert venue.
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About NESTEA
*
®
NESTEA~®~ is a Nestlé brand, licensed by The
Coca-Cola
Company. Coca-Cola North America markets NESTEA~®~
ready-to-drink iced tea in the U.S. To download product photos or
for more information, please visit:
www.newproducts.coca-cola.com.
In response to assignment:
Stories from Second Life