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NESTEA® TO SUPPORT LIVE MUSIC IN SECOND LIFE®
Click to view Shiger's profile Posted by: Shiger // 1 month ago // viewed 43 times
Atlanta, Georgia // embed media
Last updated: 1 month ago
ATLANTA (September 30, 2008) - NESTEA~®~, the brand with more than 50
years of iced tea heritage, announced today its sponsorship of Second Life's
Junkyard Blues live music venue. With over 14 million
subscribers worldwide, Second Life^®^
allows virtual "residents" to meet, socialize and do business.

Through the sponsorship, the music stage at Junkyard Blues - a popular live
music venue in Second Life showcasing Blues music - will be named the "NESTEA
Live Music Stage at Junkyard Blues." NESTEA's
sponsorship will directly support the concert venue, including the blues musicians
that perform there, and provide the brand an opportunity to offer giveaways to
concert-goers. For example, a virtual cooler
will hold bottles of NESTEA on ice for Second Life concert-goers, and NESTEA
will offer virtual t-shirts as giveaways.

"Like Second
Life residents, NESTEA has a passion for music, and we want to support live
music in this dynamic virtual medium," said Andrea Freeman, Director of the Tea
Portfolio for Coca-Cola North America. "Live
music can be revitalizing, just like the natural goodness and refreshing taste
of NESTEA. Having a presence in the
virtual world is a fun and unique way to connect with
consumers like never before and introduce Second Lifers to NESTEA."

Earlier this year, NESTEA launched new Green
Tea Citrus and Diet Green Tea Citrus products offering 50 percent more antioxidants than before. The brand also introduced sleek new packaging with fresh, dynamic graphics that call
attention to the products' antioxidant content and all-natural fruit flavors. These new graphics will be reflected
throughout the Junkyard Blues concert venue.

* About NESTEA * ®

NESTEA~®~ is a Nestlé brand, licensed by The Coca-Cola
Company. Coca-Cola North America markets NESTEA~®~ ready-to-drink iced tea in the U.S. To download product photos or
for more information, please visit: www.newproducts.coca-cola.com.

In response to assignment: Stories from Second Life
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