Two-Thirds of Teens Have Made Bad Decisions Linked to Underage Drinking; Girls More Likely to Suffer Related Social Consequences

New, teen-directed initiative highlights the social stigmas of drinking most feared by teenagers

Ninety-seven percent of American teen girls (ages 15-17) agree that underage drinking is not worth the adverse consequences it can cause. Yet two-thirds (68%) of American teens (boys and girls) admit they - or someone they know - have made regrettable decisions linked to drinking, according to a new survey from The Century Council, a Washington-based group which fights unlawful underage drinking. The nationwide survey, conducted by KRC Research, examined a wide range of attitudes, beliefs and behaviors of 500 boys and girls ages 12-17.

The social and physical risks of underage drinking revealed in the survey are reflected in an innovative, teen-directed public service announcement (PSA) titled "What You Don't Know." The unique PSA concept - recently selected by representatives of MTV, the Ad Council and 20,000 online voters - aims to deter teens from underage drinking.

To view Multimedia News Release, go to http://www.prnewswire.com/mnr/centurycouncil/31990/